The concept of iCleanWaterways developed after a daylong float trip with the family. Instead of being the fun-filled, relaxing day planned, it turned into a day of pulling trash out of the water. They pulled out cans, garbage bags, plastic bottles and glass. Reminiscing over how the rivers and lakes used to be so pristine, they wondered if they’d ever see it like that again.
To help with cleanup efforts and to do their part to make waterways a better place for their families and others, co-founders Nathan Wagner and Ruben Harvey knew they had to do more than just pull out some trash every time they took a float trip. They had to become more actively involved and encourage others to do the same. In order to commit more fully to this cause, financial support was needed from those sharing this common interest.
Thus, iCleanWaterways was born.